At Béton Montréal, building strong foundations is more than a job; it’s a philosophy. Whether it’s concrete slabs, sidewalks, or structural support, the team believes that what we build today should protect tomorrow. That’s why Béton Montréal is proud to join forces with local philanthropist Gordon Frank in supporting the Hereditary Breast and Ovarian Cancer Foundation (HBOC) and its mission to advance genetic cancer research and awareness.
Together, they’re laying the groundwork for a healthier, more informed future.
A Personal Cause Becomes a Public Mission
Gordon Frank, a respected entrepreneur based in Montreal, knows the devastating toll of cancer all too well. After losing both his mother and younger brother to cancer, he dedicated himself to helping families identify hereditary cancer risks early, before it’s too late.
His advocacy is channeled through the Hereditary Breast and Ovarian Cancer Foundation (HBOC), a Montreal-based, volunteer-run national organization focused solely on familial cancers, including breast, ovarian, prostate, pancreatic, and male breast cancers that often stem from inherited gene mutations like BRCA1 and BRCA2.
“Genetic screening is the key,” says Gordon. “And I’m involved because I know it can save lives.”
Visit https://hboc.ca to learn more.
Why Béton Montréal Got Involved
Béton Montréal has been a part of this city’s growth for years, but growth means more than just buildings and infrastructure. It also means strengthening the health and resilience of the people who live here.
“When we heard about Gordon Frank’s mission, we knew it was something we wanted to support,” said a spokesperson for Béton Montréal. “Because being a Montreal company doesn’t stop at offering great service. It’s also about being present, stepping up, and helping to build a future where fewer families have to go through what Gordon’s did.”
This initiative aligns with Béton Montréal’s values: durability, trust, and community responsibility.
Understanding the Risk: Hereditary Cancers in Canada
Up to 10–15% of breast, ovarian, and prostate cancers are hereditary. People carrying BRCA gene mutations often don’t know it until a diagnosis appears in the family. But genetic screening and early intervention can change that story.
- Women with BRCA1 have up to a 70% lifetime risk of breast cancer.
- Men with these mutations are at increased risk of prostate and pancreatic cancers.
- Early testing allows for surveillance, preventive care, and informed decision-making.
That’s why the HBOC Foundation and the companies supporting it are working hard to make this information accessible and known.
A Call to Action for Local Businesses
Béton Montréal proudly joins other businesses like Metrospec, Maqsim Furniture Cleaning, and Location Celefête in standing with Gordon Frank and HBOC.
They encourage fellow companies to:
- Make a donation to support genetic screening research.
- Use their platforms to help raise awareness.
- Participate in community outreach and events.
- Start conversations within their teams and networks.
It’s not about the size of the contribution; it’s about joining a collective effort to save lives.
Building More Than Concrete
Every day, Béton Montréal helps shape the physical landscape of the city. But with this initiative, they’re also helping shape its future.
“We’re proud to support Gordon Frank, HBOC, and this critical cause,” the company shared. “Because a strong foundation, in life and in health, is what really holds a community together.”